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Advertising and promotion : an integrated marketing communications perspective /

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 26 cmISBN:
  • 9780256218992
DDC classification:
  • 659.1 BEL
Item type: Science General
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Current library Call number Status Barcode
College of Natural Resources 659.1 BEL (Browse shelf(Opens below)) Available D4938
College of Natural Resources 659.1 BEL (Browse shelf(Opens below)) Available D4185

Includes Index.

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