TY  - BOOK
AU  - Belch, George E  	
AU  - Belch, Michael A
TI  - Advertising and promotion : 	 			: an integrated marketing communications perspective 
SN  - 9780256218992
U1  - 659.1 BEL 
PY  - 1998///
CY  - New York : 
PB  - McGraw-Hill
N1  - Includes Index
ER  -