Social science research : Principles, methods, and practices /

Bhattacherjee, A.

Social science research : Principles, methods, and practices / - 2nd - Creative Commons Attribution-NonCommercial-ShareAlike, 2012. - iii, 159 p. : ill. ;

Includes bibliographical references and index.

Table of Contents
Introduction to Research
1. Science and Scientific Research.................................................................................................... 1
2. Thinking Like a Researcher ........................................................................................................... 9
3. The Research Process ................................................................................................................. 17
4. Theories in Scientific Research ................................................................................................... 25
Basics of Empirical Research
5. Research Design ......................................................................................................................... 35
6. Measurement of Constructs....................................................................................................... 43
7. Scale Reliability and Validity ....................................................................................................... 55
8. Sampling ..................................................................................................................................... 65
Data Collection
9. Survey Research ......................................................................................................................... 73
10. Experimental Research .............................................................................................................. 83
11. Case Research ............................................................................................................................ 93
12. Interpretive Research ............................................................................................................... 103
Data Analysis
13. Qualitative Analysis .................................................................................................................. 113
14. Quantitative Analysis: Descriptive Statistics ............................................................................ 119
15. Quantitative Analysis: Inferential Statistics ............................................................................. 129
Epilogue
16. Research Ethics ........................................................................................................................ 137
Appendix ............................................................................................................................................. 143





Brief Content



To Teachers: About This Book
To Students: What Is Statistics?
About the Authors
Data Table Index
Beyond the Basics Index

978-1475146127

e-book (NRM)

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